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Brick Etc
Brick Etc
March 2023 | Brick ETC
Fall 2025 | Prof. Paolo Grazioli
Fall 2025 | Prof. Paolo Grazioli
June 2019 | Foundational Work ·
Early Career Project
UX Mentor
UX Mentor
UX Mentor
UX Mentor
UX Mentor
UX Mentor
Skills
Skills
Skills
Curriculum Design & Scoping
Curriculum Design & Scoping
Curriculum Design & Scoping
Industry Storytelling
Industry Storytelling
Industry Storytelling
Educational Content Design
Educational Content Design
Educational Content Design
UX Domain Knowledge
UX Domain Knowledge
UX Domain Knowledge
Mentorship & Career Guidance
Mentorship & Career Guidance
Mentorship & Career Guidance
Communication & Simplification
Communication & Simplification
Communication & Simplification
Methods
Methods
Methods
Curriculum Mapping & Prioritization
Curriculum Mapping & Prioritization
Curriculum Mapping & Prioritization
Practitioner-Led Explanation
Practitioner-Led Explanation
Practitioner-Led Explanation
Conceptual Framing Over Tool Training
Conceptual Framing Over Tool Training
Conceptual Framing Over Tool Training
Recorded Instruction & Asynchronous Learning
Recorded Instruction & Asynchronous Learning
Recorded Instruction & Asynchronous Learning
Reflection-Driven Learning Design
Reflection-Driven Learning Design
Reflection-Driven Learning Design
Context
Context
Context
Brick ETC is a career exploration platform founded by Brick School of Architecture to help young adults understand different professional paths before committing to them. The platform is designed for students who are either finishing school or navigating uncertainty about their next steps offering structured exposure to industries through curated content and practitioner-led insights.
Following the UX Design Workshop at Brick Enthuva, feedback around my teaching approach and ability to break down complex ideas led to an invitation to collaborate with Brick ETC. The goal was to design and deliver an introductory UX curriculum that could help students understand what User Experience Design actually means in practice.
Brick ETC is a career exploration platform founded by Brick School of Architecture to help young adults understand different professional paths before committing to them. The platform is designed for students who are either finishing school or navigating uncertainty about their next steps offering structured exposure to industries through curated content and practitioner-led insights.
Following the UX Design Workshop at Brick Enthuva, feedback around my teaching approach and ability to break down complex ideas led to an invitation to collaborate with Brick ETC. The goal was to design and deliver an introductory UX curriculum that could help students understand what User Experience Design actually means in practice.
Brick ETC is a career exploration platform founded by Brick School of Architecture to help young adults understand different professional paths before committing to them. The platform is designed for students who are either finishing school or navigating uncertainty about their next steps offering structured exposure to industries through curated content and practitioner-led insights.
Following the UX Design Workshop at Brick Enthuva, feedback around my teaching approach and ability to break down complex ideas led to an invitation to collaborate with Brick ETC. The goal was to design and deliver an introductory UX curriculum that could help students understand what User Experience Design actually means in practice.
The Opportunity
The Opportunity
The Opportunity
When students hear the term UX design, it is often misunderstood reduced to screens, tools, or aesthetics. The opportunity here was not to teach UX as a skillset, but to demystify the field:
When students hear the term UX design, it is often misunderstood reduced to screens, tools, or aesthetics. The opportunity here was not to teach UX as a skillset, but to demystify the field:
When students hear the term UX design, it is often misunderstood reduced to screens, tools, or aesthetics. The opportunity here was not to teach UX as a skillset, but to demystify the field:
What does UX design really involve?
What does UX design really involve?
What does UX design really involve?
What does UX design really involve?
How is it practiced in the industry?
How is it practiced in the industry?
How is it practiced in the industry?
How is it practiced in the industry?
What kinds of skills, mindsets, and roles exist within UX?
What kinds of skills, mindsets, and roles exist within UX?
What kinds of skills, mindsets, and roles exist within UX?
What kinds of skills, mindsets, and roles exist within UX?
What does a career in UX actually look like day-to-day?
What does a career in UX actually look like day-to-day?
What does a career in UX actually look like day-to-day?
What does a career in UX actually look like day-to-day?
This curriculum needed to act as a career lens, not a training program helping learners decide whether UX was a path they wanted to pursue.
This curriculum needed to act as a career lens, not a training program helping learners decide whether UX was a path they wanted to pursue.
This curriculum needed to act as a career lens, not a training program helping learners decide whether UX was a path they wanted to pursue.
Approach
Approach
Approach
The curriculum was intentionally scoped as an industry overview, not a how-to course. Instead of focusing on tools or execution, the content was structured around clarity and orientation. The approach focused on:
The curriculum was intentionally scoped as an industry overview, not a how-to course. Instead of focusing on tools or execution, the content was structured around clarity and orientation. The approach focused on:
The curriculum was intentionally scoped as an industry overview, not a how-to course. Instead of focusing on tools or execution, the content was structured around clarity and orientation. The approach focused on:
Explaining UX as a problem-solving discipline, not just a design role
Explaining UX as a problem-solving discipline, not just a design role
Explaining UX as a problem-solving discipline, not just a design role
Explaining UX as a problem-solving discipline, not just a design role
Breaking down how UX is practiced across research, design, and collaboration
Breaking down how UX is practiced across research, design, and collaboration
Breaking down how UX is practiced across research, design, and collaboration
Breaking down how UX is practiced across research, design, and collaboration
Highlighting the skills and ways of thinking required to grow in the field
Highlighting the skills and ways of thinking required to grow in the field
Highlighting the skills and ways of thinking required to grow in the field
Highlighting the skills and ways of thinking required to grow in the field
Presenting honest perspectives on what the industry demands and offers
Presenting honest perspectives on what the industry demands and offers
Presenting honest perspectives on what the industry demands and offers
Presenting honest perspectives on what the industry demands and offers
The delivery format was designed to feel accessible and conversational, allowing students to absorb information without feeling overwhelmed or pressured to “learn UX” immediately.
The delivery format was designed to feel accessible and conversational, allowing students to absorb information without feeling overwhelmed or pressured to “learn UX” immediately.
The delivery format was designed to feel accessible and conversational, allowing students to absorb information without feeling overwhelmed or pressured to “learn UX” immediately.
Curriculum & Delivery
Curriculum & Delivery
Curriculum & Delivery
The outcome of this work was a curated UX primer hosted on Brick ETC, delivered through recorded sessions designed for self-paced exploration. The curriculum introduces learners to the scope of UX design, its practice in real-world settings, and the range of roles within the field.
Rather than positioning UX as a destination, the course acts as a starting point helping learners build informed curiosity and decide whether the field aligns with their interests and strengths. Students are also encouraged to reach out for guidance, bridging structured content with mentorship.
The outcome of this work was a curated UX primer hosted on Brick ETC, delivered through recorded sessions designed for self-paced exploration. The curriculum introduces learners to the scope of UX design, its practice in real-world settings, and the range of roles within the field.
Rather than positioning UX as a destination, the course acts as a starting point helping learners build informed curiosity and decide whether the field aligns with their interests and strengths. Students are also encouraged to reach out for guidance, bridging structured content with mentorship.
The outcome of this work was a curated UX primer hosted on Brick ETC, delivered through recorded sessions designed for self-paced exploration. The curriculum introduces learners to the scope of UX design, its practice in real-world settings, and the range of roles within the field.
Rather than positioning UX as a destination, the course acts as a starting point helping learners build informed curiosity and decide whether the field aligns with their interests and strengths. Students are also encouraged to reach out for guidance, bridging structured content with mentorship.
Impact
Impact
0+
0+
Students Reached
Supported early-stage career exploration and decision-making
Supported early-stage career exploration and decision-making
Sparked direct mentorship conversations with learners seeking clarity before committing to formal training or education
Sparked direct mentorship conversations with learners seeking clarity before committing to formal training or education
The curriculum continues to serve as an accessible entry point for students who want to understand the field before investing time or resources into it.
The curriculum continues to serve as an accessible entry point for students who want to understand the field before investing time or resources into it.
Impact
0+
0+
Students Reached
Supported early-stage career exploration and decision-making
Sparked direct mentorship conversations with learners seeking clarity before committing to formal training or education
The curriculum continues to serve as an accessible entry point for students who want to understand the field before investing time or resources into it.
Impact
0+
0+
Students Reached
Supported early-stage career exploration and decision-making
Sparked direct mentorship conversations with learners seeking clarity before committing to formal training or education
The curriculum continues to serve as an accessible entry point for students who want to understand the field before investing time or resources into it.
Impact
0+
0+
Students Reached
Supported early-stage career exploration and decision-making
Sparked direct mentorship conversations with learners seeking clarity before committing to formal training or education
The curriculum continues to serve as an accessible entry point for students who want to understand the field before investing time or resources into it.
Learnings & Reflection
Learnings & Reflection
Orientation matters more than instruction at early stages of career exploration
Orientation matters more than instruction at early stages of career exploration
Clarity reduces anxiety around unfamiliar fields and career choices
Clarity reduces anxiety around unfamiliar fields and career choices
Educational design scales responsibility what you include (and exclude) shapes perception
Educational design scales responsibility what you include (and exclude) shapes perception
Guidance doesn’t always require proximity well-designed digital content can still mentor effectively
Guidance doesn’t always require proximity well-designed digital content can still mentor effectively
Learnings & Reflection
Orientation matters more than instruction at early stages of career exploration
Clarity reduces anxiety around unfamiliar fields and career choices
Educational design scales responsibility what you include (and exclude) shapes perception
Guidance doesn’t always require proximity well-designed digital content can still mentor effectively
Learnings & Reflection
Orientation matters more than instruction at early stages of career exploration
Clarity reduces anxiety around unfamiliar fields and career choices
Educational design scales responsibility what you include (and exclude) shapes perception
Guidance doesn’t always require proximity well-designed digital content can still mentor effectively
Learnings & Reflection
Orientation matters more than instruction at early stages of career exploration
Clarity reduces anxiety around unfamiliar fields and career choices
Educational design scales responsibility what you include (and exclude) shapes perception
Guidance doesn’t always require proximity well-designed digital content can still mentor effectively
Spoiler : I can make your team look good
Spoiler : I can make your team look good
PLVIxDesign
PLVIxDesign