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Visual Branding
Visual Branding
June 2019 | Foundational Work · Early Career Project
June 2019 | Foundational Work ·
Early Career Project
Fall 2025 | Prof. Paolo Grazioli
Fall 2025 | Prof. Paolo Grazioli
Visual Designer
Visual Designer
Visual Designer
Visual Designer
Visual Designer
Visual Designer
Skills
Skills
Skills
Visual Identity Design
Visual Identity Design
Visual Identity Design
Brand System Thinking
Brand System Thinking
Brand System Thinking
Logo Design
Logo Design
Logo Design
Brand System Thinking
Brand System Thinking
Brand System Thinking
Layout & Composition
Layout & Composition
Layout & Composition
Adaptability Across Mediums
Adaptability Across Mediums
Adaptability Across Mediums
Methods
Methods
Methods
Exploratory Sketching & Iteration
Exploratory Sketching & Iteration
Exploratory Sketching & Iteration
Form & Geometry Studies
Form & Geometry Studies
Form & Geometry Studies
Visual System Mapping
Visual System Mapping
Visual System Mapping
Application Testing Across Touchpoints
Application Testing Across Touchpoints
Application Testing Across Touchpoints
Iterative Refinement Based on Real Use
Iterative Refinement Based on Real Use
Iterative Refinement Based on Real Use
Overview
Overview
Overview
Overview
This body of work brings together selected branding and visual identity projects created during my early design career. Working with student organizations, local sports teams, and early-stage startups gave me the opportunity to design real assets that were actively used ranging from jerseys and merchandise to logos and printed materials.
These projects mark the phase where I began exploring visual and graphic design more deeply. What started as hands-on branding work eventually became the foundation for my transition from architecture into UI, UX, and service design shifting my focus from static form to systems, interaction, and experience.
This body of work brings together selected branding and visual identity projects created during my early design career. Working with student organizations, local sports teams, and early-stage startups gave me the opportunity to design real assets that were actively used ranging from jerseys and merchandise to logos and printed materials.
These projects mark the phase where I began exploring visual and graphic design more deeply. What started as hands-on branding work eventually became the foundation for my transition from architecture into UI, UX, and service design shifting my focus from static form to systems, interaction, and experience.
This body of work brings together selected branding and visual identity projects created during my early design career. Working with student organizations, local sports teams, and early-stage startups gave me the opportunity to design real assets that were actively used ranging from jerseys and merchandise to logos and printed materials.
These projects mark the phase where I began exploring visual and graphic design more deeply. What started as hands-on branding work eventually became the foundation for my transition from architecture into UI, UX, and service design shifting my focus from static form to systems, interaction, and experience.
Design Philosophy
Design Philosophy
Design Philosophy
My approach to branding during this phase centered on translation rather than decoration. Each project began with understanding what the brand stood for its values, personality, and context and expressing that intent through form, colour, typography, and layout.
Rather than designing assets in isolation, I treated jerseys, accessories, and printed materials as extensions of identity. These were objects meant to be worn, carried, and used in real environments, where clarity, consistency, and recognizability mattered as much as visual appeal.
My approach to branding during this phase centered on translation rather than decoration. Each project began with understanding what the brand stood for its values, personality, and context and expressing that intent through form, colour, typography, and layout.
Rather than designing assets in isolation, I treated jerseys, accessories, and printed materials as extensions of identity. These were objects meant to be worn, carried, and used in real environments, where clarity, consistency, and recognizability mattered as much as visual appeal.
My approach to branding during this phase centered on translation rather than decoration. Each project began with understanding what the brand stood for its values, personality, and context and expressing that intent through form, colour, typography, and layout.
Rather than designing assets in isolation, I treated jerseys, accessories, and printed materials as extensions of identity. These were objects meant to be worn, carried, and used in real environments, where clarity, consistency, and recognizability mattered as much as visual appeal.
PLVI Studios
PLVI Studios
PLVI Studios
Working with early-stage startups such as PLVI Studios offered a different kind of freedom and responsibility. With minimal constraints and evolving brand definitions, the focus was on creating foundational identities that could grow with the company.
Working with early-stage startups such as PLVI Studios and Plutozy offered a different kind of freedom and responsibility. With minimal constraints and evolving brand definitions, the focus was on creating foundational identities that could grow with the company.
Working with early-stage startups such as PLVI Studios offered a different kind of freedom and responsibility. With minimal constraints and evolving brand definitions, the focus was on creating foundational identities that could grow with the company.
Working with early-stage startups such as PLVI Studios offered a different kind of freedom and responsibility. With minimal constraints and evolving brand definitions, the focus was on creating foundational identities that could grow with the company.
Plutozy
Plutozy
Plutozy
A significant portion of this work involved designing wearable brand expressions, particularly jerseys and apparel. For local cricket teams and student organizations, the challenge was to visually communicate team spirit, unity, and energy while remaining practical and recognizable on the field.
Working with early-stage startups such as PLVI Studios and Plutozy offered a different kind of freedom and responsibility. With minimal constraints and evolving brand definitions, the focus was on creating foundational identities that could grow with the company.
A significant portion of this work involved designing wearable brand expressions, particularly jerseys and apparel. For local cricket teams and student organizations, the challenge was to visually communicate team spirit, unity, and energy while remaining practical and recognizable on the field.
A significant portion of this work involved designing wearable brand expressions, particularly jerseys and apparel. For local cricket teams and student organizations, the challenge was to visually communicate team spirit, unity, and energy while remaining practical and recognizable on the field.
The Synergy Deck
The Synergy Deck
The Synergy Deck
This card deck was designed to support corporate teams exploring AI-driven automation in design operations. Each card represents a core archetype, with visual form and symbolism shaped by the role’s underlying qualities. The fifth card brings these archetypes together, reflecting how they interact within a system.
This deck was created in collaboration with Prathamesh Patil, designed to support and visually interpret their broader project.
Learnings & Career Impact
Learnings & Career Impact
Identity extends beyond logos. Designing real branding assets highlighted how identity lives across surfaces, contexts, and everyday interactions.
Identity extends beyond logos. Designing real branding assets highlighted how identity lives across surfaces, contexts, and everyday interactions.
From form to systems. Visual experimentation evolved into an interest in how design functions at a system level, shaping my transition into UI, UX, and service design.
From form to systems. Visual experimentation evolved into an interest in how design functions at a system level, shaping my transition into UI, UX, and service design.
Foundational skills that endure. This phase strengthened my approach to clarity, hierarchy, and experience principles that continue to guide my work today.
Foundational skills that endure. This phase strengthened my approach to clarity, hierarchy, and experience principles that continue to guide my work today.
Learnings & Career Impact
Identity extends beyond logos. Designing real branding assets highlighted how identity lives across surfaces, contexts, and everyday interactions.
From form to systems. Visual experimentation evolved into an interest in how design functions at a system level, shaping my transition into UI, UX, and service design.
Foundational skills that endure. This phase strengthened my approach to clarity, hierarchy, and experience principles that continue to guide my work today.
Learnings & Career Impact
Identity extends beyond logos. Designing real branding assets highlighted how identity lives across surfaces, contexts, and everyday interactions.
From form to systems. Visual experimentation evolved into an interest in how design functions at a system level, shaping my transition into UI, UX, and service design.
Foundational skills that endure. This phase strengthened my approach to clarity, hierarchy, and experience principles that continue to guide my work today.
Learnings & Career Impact
Identity extends beyond logos. Designing real branding assets highlighted how identity lives across surfaces, contexts, and everyday interactions.
From form to systems. Visual experimentation evolved into an interest in how design functions at a system level, shaping my transition into UI, UX, and service design.
Foundational skills that endure. This phase strengthened my approach to clarity, hierarchy, and experience principles that continue to guide my work today.
This project marks the point where visual design became more than craft it became a way to think about systems, interaction, and experience.
This project marks the point where visual design became more than craft it became a way to think about systems, interaction, and experience.
This project marks the point where visual design became more than craft it became a way to think about systems, interaction, and experience.
Spoiler : I can make your team look good
Spoiler : I can make your team look good
PLVIxDesign
PLVIxDesign