PLVIxDesign
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Back
Back
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Beyond the Booth
Beyond the Booth
Less is more
Less is more
Less is more
Less is more
a Design Exploration
a Design Exploration
a Design Exploration
a Design Exploration
What is the one thing you've gotta keep in an event?
What is the one thing you've gotta keep in an event?
What is the one thing you've gotta keep in an event?
What is the one thing you've gotta keep in an event?
Fall 2023 | Finarkein Analytics
Fall 2023 | Finarkein Analytics
Sr. Experience Designer
Sr. Experience Designer
Sr. Experience Designer
Team : Pallavi Borkar, Rajan Palai
Team : Pallavi Borkar, Rajan Palai
Team : Pallavi Borkar, Rajan Palai
Skills
Skills
Skills
Design Research
Design Research
Design Research
Critical Thinking
Critical Thinking
Critical Thinking
Business Acumen
Business Acumen
Business Acumen
Interaction Design
Interaction Design
Interaction Design
Concept Development
Concept Development
Concept Development
Ideation
Ideation
Ideation
Emerging Technology Exploration (AR)
Emerging Technology Exploration (AR)
Emerging Technology Exploration (AR)
Methods
Methods
Methods
Observational Research
Observational Research
Observational Research
Insight Synthesis
Insight Synthesis
Insight Synthesis
Experience Flow Mapping
Experience Flow Mapping
Experience Flow Mapping
Scenario-Based Design
Scenario-Based Design
Scenario-Based Design
Experiential Prototyping
Experiential Prototyping
Experiential Prototyping
Overview
Overview
Overview
Global Fintech Fest (GFF) is one of the world’s largest fintech gatherings, bringing together 65,000+ attendees from over 100 countries at the Jio World Convention Centre in 2023. In this high-energy, high-noise environment, interactions were frequent but fleeting. This project explored how engagement could extend beyond the booth by reimagining a familiar event artifact the lanyard pin as a wearable, AR-enabled touchpoint that remains visible, hands-free, and easy to revisit, demonstrating how designing for after the moment can extend post-event engagement.
Global Fintech Fest (GFF) is one of the world’s largest fintech gatherings, bringing together 65,000+ attendees from over 100 countries at the Jio World Convention Centre in 2023. In this high-energy, high-noise environment, interactions were frequent but fleeting. This project explored how engagement could extend beyond the booth by reimagining a familiar event artifact the lanyard pin as a wearable, AR-enabled touchpoint that remains visible, hands-free, and easy to revisit, demonstrating how designing for after the moment can extend post-event engagement.
Challenge
Challenge
Challenge
Large-scale events generate high footfall but low recall attendees leave with cluttered brochures and visiting cards that rarely translate into post-event engagement.
Large-scale events generate high footfall but low recall attendees leave with cluttered brochures and visiting cards that rarely translate into post-event engagement.
Large-scale events generate high footfall but low recall attendees leave with cluttered brochures and visiting cards that rarely translate into post-event engagement.
Approach
Approach
Approach
I reimagined the Brochure as an AR-enabled touchpoint, turning a physical artefact into a lightweight, interactive bridge between the event and a brand’s digital presence.
I reimagined the Brochure as an AR-enabled touchpoint, turning a physical artefact into a lightweight, interactive bridge between the event and a brand’s digital presence.
I reimagined the Brochure as an AR-enabled touchpoint, turning a physical artefact into a lightweight, interactive bridge between the event and a brand’s digital presence.
Result
Result
Result
The AR card encouraged attendees to re-engage with brands after the event, reducing physical clutter while creating a more memorable, experience-driven interaction.
The AR card encouraged attendees to re-engage with brands after the event, reducing physical clutter while creating a more memorable, experience-driven interaction.
The AR card encouraged attendees to re-engage with brands after the event, reducing physical clutter while creating a more memorable, experience-driven interaction.
The Challenge: Standing Out Without Scale
The Challenge: Standing Out Without Scale
The Challenge: Standing Out Without Scale
At Global Fintech Fest 2023, Finarkein Analytics participated as an early-stage startup alongside major players like Meta, Google Pay, Amazon, CRED, and the Reserve Bank of India each backed by far larger budgets and promotional scale.
Rather than competing through spectacle, the challenge was to stand out in a high-footfall environment through intention, not excess and create engagement that lasted beyond the event.
This is what an average attendee looks like after first 20mins of such a conference…
At Global Fintech Fest 2023, Finarkein Analytics participated as an early-stage startup alongside major players like Meta, Google Pay, Amazon, CRED, and the Reserve Bank of India each backed by far larger budgets and promotional scale.
Rather than competing through spectacle, the challenge was to stand out in a high-footfall environment through intention, not excess and create engagement that lasted beyond the event.
This is what an average attendee looks like after first 20mins of such a conference…
At Global Fintech Fest 2023, Finarkein Analytics participated as an early-stage startup alongside major players like Meta, Google Pay, Amazon, CRED, and the Reserve Bank of India each backed by far larger budgets and promotional scale.
Rather than competing through spectacle, the challenge was to stand out in a high-footfall environment through intention, not excess and create engagement that lasted beyond the event.
This is what an average attendee looks like after first 20mins of such a conference…
The Approach: Less is More
The Approach: Less is More
The Approach: Less is More
Rather than competing through scale, giveaways, or spectacle, the approach focused on designing a single, intentional touchpoint that could stand out through meaning and memorability. The goal was to create something attendees would wear, notice, and revisit without adding to the physical or cognitive clutter of the event.
Rather than competing through scale, giveaways, or spectacle, the approach focused on designing a single, intentional touchpoint that could stand out through meaning and memorability. The goal was to create something attendees would wear, notice, and revisit without adding to the physical or cognitive clutter of the event.
Rather than competing through scale, giveaways, or spectacle, the approach focused on designing a single, intentional touchpoint that could stand out through meaning and memorability. The goal was to create something attendees would wear, notice, and revisit without adding to the physical or cognitive clutter of the event.
The Ideation Process (aka the burial ground of ideas)
The Ideation Process (aka the burial ground of ideas)
The Ideation Process (aka the burial ground of ideas)
How about a notepad & a pen so atendees could take down notes during the seminars? or a bag to carry all the flyers & goodies other might give away?
How about a notepad & a pen so atendees could take down notes during the seminars? or a bag to carry all the flyers & goodies other might give away?
Like Hiro (Disney's Big Hero Six character) said..."Look for a new angle"
Like Hiro (Disney's Big Hero Six character) said..."Look for a new angle"
The organization team had already taken care of note taking and the bag just did not click...so HOW do we stand out?
How about a notepad & a pen so atendees could take down notes during the seminars? or a bag to carry all the flyers & goodies other might give away?
Like Hiro (Disney's Big Hero Six character) said..."Look for a new angle"
The organization team had already taken care of note taking and the bag just did not click...so HOW do we stand out?
How about a notepad & a pen so atendees could take down notes during the seminars? or a bag to carry all the flyers & goodies other might give away?
Like Hiro (Disney's Big Hero Six character) said..."Look for a new angle"
The organization team had already taken care of note taking and the bag just did not click...so HOW do we stand out?
After discarding a few obvious ideas, past experience of organizing events helped surface a familiar pattern that guided the next step.
After discarding a few obvious ideas, past experience of organizing events helped surface a familiar pattern that guided the next step.
How about a notepad & a pen so atendees could take down notes during the seminars? or a bag to carry all the flyers & goodies other might give away? but Organizers have already taken care of the notes…so I started looking for a different angle…
After discarding a few obvious ideas, past experience of organizing events helped surface a familiar pattern that guided the next step.
A Rotaract Club President's Lanyard is ofen decorated with all the club pins...there it was! my AHAAA moment!
A Rotaract Club President's Lanyard is ofen decorated with all the club pins...
A Rotaract Club President's Lanyard is ofen decorated with all the club pins...
What is the one thing every single person in the event has to have? The Event Pass + Lanyard!
What is the one thing every single person in the event has to have? The Event Pass + Lanyard!
There it was! my AHAAA moment!
There it was! my AHAAA moment!
A Rotaract Club President's Lanyard is ofen decorated with all the club pins...
What is the one thing every single person in the event has to have? The Event Pass + Lanyard!
There it was! my AHAAA moment!
A Rotaract Club President's Lanyard is ofen decorated with all the club pins...
What is the one thing every single person in the event has to have? The Event Pass + Lanyard!
There it was! my AHAAA moment!
A Rotaract Club President's Lanyard is ofen decorated with all the club pins...
What is the one thing every single person in the event has to have? The Event Pass + Lanyard!
There it was! my AHAAA moment!
I asked myself…what is the one thing every single person in the event has to have? The Event Pass + Lanyard!
How might we leverage this?
How might we leverage this?
How might we leverage this?
This was a three-day event where every attendee wore a badge on a lanyard from start to finish. Anything attached to it naturally traveled with them back to their hotel or home creating a moment of rediscovery beyond the event. Designing with this journey in mind helped shape a direction that extended engagement without adding effort or clutter.
This was a three-day event where every attendee wore a badge on a lanyard from start to finish. Anything attached to it naturally traveled with them back to their hotel or home creating a moment of rediscovery beyond the event. Designing with this journey in mind helped shape a direction that extended engagement without adding effort or clutter.
This was a three-day event where every attendee wore a badge on a lanyard from start to finish. Anything attached to it naturally traveled with them back to their hotel or home creating a moment of rediscovery beyond the event. Designing with this journey in mind helped shape a direction that extended engagement without adding effort or clutter.
This was a three-day event where every attendee wore a badge on a lanyard from start to finish. Anything attached to it naturally traveled with them back to their hotel or home creating a moment of rediscovery beyond the event. Designing with this journey in mind helped shape a direction that extended engagement without adding effort or clutter.
Pinned to the Lanyard
Pinned to the Lanyard
Pinned to the Lanyard
Pinned to the Lanyard
The Solution: Designed for Rediscovery
The Solution: Designed for Rediscovery
The Solution: Designed for Rediscovery
The solution was a wearable, AR-enabled pin designed to attach to the event lanyard. Integrated into something attendees already wore throughout the event, it stayed visible, personal, and easy to revisit. When scanned, the pin enabled post-event engagement during moments of rediscovery extending the interaction without adding clutter, setup, or friction.
The solution was a wearable, AR-enabled pin designed to attach to the event lanyard. Integrated into something attendees already wore throughout the event, it stayed visible, personal, and easy to revisit. When scanned, the pin enabled post-event engagement during moments of rediscovery extending the interaction without adding clutter, setup, or friction.
The Impact
The Impact
The Impact
Designed and tested in a 65,000+ attendee, 3-day event environment, where visibility and recall were critical challenges for early-stage startups.
Designed and tested in a 65,000+ attendee, 3-day event environment, where visibility and recall were critical challenges for early-stage startups.
Designed and tested in a 65,000+ attendee, 3-day event environment, where visibility and recall were critical challenges for early-stage startups.
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AR Pins Distributed
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Years Working
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AR Pins Distributed
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AR Pins Distributed
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AR Pins Distributed
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Day Visibility & Exposure
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Projects
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Day Visibility & Exposure
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Day Visibility & Exposure
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Day Visibility & Exposure
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Touchpoint of Impact
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Clients
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Touchpoint of Impact
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Touchpoint of Impact
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Touchpoint of Impact
Learnings & Reflection
Learnings & Reflection
Learnings & Reflection
Constraints sharpen design decisions. Working without the option to compete through scale or spectacle pushed the focus toward clarity, restraint, and intent.
Constraints sharpen design decisions. Working without the option to compete through scale or spectacle pushed the focus toward clarity, restraint, and intent.
Designing for behavior over time matters. Considering what happens after an event led to designing for rediscovery, not just first interaction.
Designing for behavior over time matters. Considering what happens after an event led to designing for rediscovery, not just first interaction.
Fewer touchpoints can create stronger recall. A single, well-placed artifact proved more effective than multiple promotional materials.
Fewer touchpoints can create stronger recall. A single, well-placed artifact proved more effective than multiple promotional materials.
Embedding into existing flows reduces friction. Designing within what attendees already use increased visibility without adding effort or clutter.
Embedding into existing flows reduces friction. Designing within what attendees already use increased visibility without adding effort or clutter.
Impact doesn’t require excess. Thoughtful placement and timing can create meaningful engagement even in high-noise environments.
Impact doesn’t require excess. Thoughtful placement and timing can create meaningful engagement even in high-noise environments.
Explore More Projects
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Spoiler : I can make your team look good
Spoiler : I can make your team look good
PLVIxDesign
PLVIxDesign