Pallavi Borkar

The Challenge

How might we move health monitoring beyond fragmented data and devices, toward experiences that feel continuous, personal, and effortless?

Despite the rise of wearables, most health trackers rely on user discipline remembering to wear them, sync data, and interpret dashboards. Even then, insights often remain passive, disconnected from real-world action.

The Approach

Instead of designing yet another wearable or app, the approach focused on rethinking the form factor itself. We explored how health technology could live closer to the body embedded into something people already wear while remaining unobtrusive and intuitive.

This led us to question the role of clothing as an interface. Clothing is constant, personal, and already adapted to the body. By treating fabric as both sensor and system, ARKA positions health monitoring as a background experience one that supports users without demanding attention.

Instead of designing yet another wearable or app, the approach focused on rethinking the form factor itself. We explored how health technology could live closer to the body embedded into something people already wear while remaining unobtrusive and intuitive.

This led us to question the role of clothing as an interface. Clothing is constant, personal, and already adapted to the body. By treating fabric as both sensor and system, ARKA positions health monitoring as a background experience one that supports users without demanding attention.

Our process combined:

Early problem framing around fragmented health data

Strategic segmentation to ensure relevance across different lifestyles

Concept exploration across wearables, medical devices, and apparel

Scenario-based thinking to imagine health support across daily routines

The Solution

ARKA is a smart clothing platform designed to act as a second skin monitoring holistic health while seamlessly fitting into everyday life.

Instead of tracking isolated metrics, ARKA integrates sensors directly into fabric to support:

Continuous health monitoring

Personalized insights and interventions

Lifestyle-aligned use across work, fitness, and rest

The system combines smart textiles, embedded sensors, and AI-driven insights to move from passive tracking to proactive health support bridging the gap between data and action.

Synthesis & Sense-Making

Key Product Pillars

All-in-one seamless solution that feels like clothing, not technology

Smart fabric technology with temperature control and posture support

Integrated health monitoring across vitals, movement, and patterns

Designed for everyday wear, not clinical use

Personalized coaching for nutrition, recovery, and hormonal balance

All-in-one seamless solution that feels like clothing, not technology

Integrated health monitoring across vitals, movement, and patterns

Personalized coaching for nutrition, recovery, and hormonal balance

Smart fabric technology with temperature control and posture support

Designed for everyday wear, not clinical use

All-in-one seamless solution that feels like clothing, not technology

Integrated health monitoring across vitals, movement, and patterns

Personalized coaching for nutrition, recovery, and hormonal balance

Smart fabric technology with temperature control and posture support

Designed for everyday wear, not clinical use

Product Segments

ARKA was designed as a modular ecosystem, adapting to different needs:

ARKA Vital

Smart clothing for intimate health, providing discreet monitoring and personalized support.

Integrated Hormone & Fertility tracking

Nutrition tracking

Menstrual cycle tracking

TENS integrated

Targeted Heat Therapy

ARKA Perform

Performance-driven apparel that supports injury prevention, recovery, and physical optimization.

Precision Muscle Tracking

Haptic Feedback for Form Correction

Advanced Biometric Monitoring

Immediate Injury Alerts & First-Aid Solutions

Rugged, Athlete-Friendly Design

ARKA Lifestyle

Everyday smart wear designed for passive wellness monitoring and daily comfort.

Seamless Health & Activity Monitoring

Seamless Wireless Charging

User-Friendly Companion App

Comfortable & Durable, Fashion-Forward Designs

Cloud-Enabled AI Personalization

Visual & Narrative Design

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

The Pitch

The pitch deck presents ARKA as a focused startup narrative, condensing the problem, solution, and opportunity into a clear five-minute pitch that balances design vision with feasibility.

1 / 17

The Design Brief

The design brief booklet documents the rationale behind ARKA, covering the problem space, user segments, and product vision alongside considerations of feasibility and scale. It serves as a concise guide to how the concept translates from design thinking into a viable product direction.

The Challenge

How might we move health monitoring beyond fragmented data and devices, toward experiences that feel continuous, personal, and effortless?

Despite the rise of wearables, most health trackers rely on user discipline remembering to wear them, sync data, and interpret dashboards. Even then, insights often remain passive, disconnected from real-world action.

The Approach

Instead of designing yet another wearable or app, the approach focused on rethinking the form factor itself. We explored how health technology could live closer to the body embedded into something people already wear while remaining unobtrusive and intuitive.

This led us to question the role of clothing as an interface. Clothing is constant, personal, and already adapted to the body. By treating fabric as both sensor and system, ARKA positions health monitoring as a background experience one that supports users without demanding attention.

Our process combined:

Early problem framing around fragmented health data

Strategic segmentation to ensure relevance across different lifestyles

Concept exploration across wearables, medical devices, and apparel

Scenario-based thinking to imagine health support across daily routines

The Solution

ARKA is a smart clothing platform designed to act as a second skin monitoring holistic health while seamlessly fitting into everyday life.

Instead of tracking isolated metrics, ARKA integrates sensors directly into fabric to support:

Continuous health monitoring

Personalized insights and interventions

Lifestyle-aligned use across work, fitness, and rest

The system combines smart textiles, embedded sensors, and AI-driven insights to move from passive tracking to proactive health support bridging the gap between data and action.

Synthesis & Sense-Making

Key Product Pillars

All-in-one seamless solution that feels like clothing, not technology

Integrated health monitoring across vitals, movement, and patterns

Personalized coaching for nutrition, recovery, and hormonal balance

Smart fabric technology with temperature control and posture support

Designed for everyday wear, not clinical use

Product Segments

ARKA was designed as a modular ecosystem, adapting to different needs:

ARKA Vital

Smart clothing for intimate health, providing discreet monitoring and personalized support.

Integrated Hormone & Fertility tracking

Nutrition tracking

Menstrual cycle tracking

TENS integrated

Targeted Heat Therapy

ARKA Perform

Performance-driven apparel that supports injury prevention, recovery, and physical optimization.

Precision Muscle Tracking

Haptic Feedback for Form Correction

Advanced Biometric Monitoring

Immediate Injury Alerts & First-Aid Solutions

Rugged, Athlete-Friendly Design

ARKA Lifestyle

Everyday smart wear designed for passive wellness monitoring and daily comfort.

Seamless Health & Activity Monitoring

Seamless Wireless Charging

User-Friendly Companion App

Comfortable & Durable, Fashion-Forward Designs

Cloud-Enabled AI Personalization

Visual & Narrative Design

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

The Pitch

The pitch deck presents ARKA as a focused startup narrative, condensing the problem, solution, and opportunity into a clear five-minute pitch that balances design vision with feasibility.

1 / 17

The Design Brief

The design brief booklet documents the rationale behind ARKA, covering the problem space, user segments, and product vision alongside considerations of feasibility and scale. It serves as a concise guide to how the concept translates from design thinking into a viable product direction.

The Challenge

How might we move health monitoring beyond fragmented data and devices, toward experiences that feel continuous, personal, and effortless?

Despite the rise of wearables, most health trackers rely on user discipline remembering to wear them, sync data, and interpret dashboards. Even then, insights often remain passive, disconnected from real-world action.

The Approach

Instead of designing yet another wearable or app, the approach focused on rethinking the form factor itself. We explored how health technology could live closer to the body embedded into something people already wear while remaining unobtrusive and intuitive.

This led us to question the role of clothing as an interface. Clothing is constant, personal, and already adapted to the body. By treating fabric as both sensor and system, ARKA positions health monitoring as a background experience one that supports users without demanding attention.

Our process combined:

Early problem framing around fragmented health data

Strategic segmentation to ensure relevance across different lifestyles

Concept exploration across wearables, medical devices, and apparel

Scenario-based thinking to imagine health support across daily routines

The Solution

ARKA is a smart clothing platform designed to act as a second skin monitoring holistic health while seamlessly fitting into everyday life.

Instead of tracking isolated metrics, ARKA integrates sensors directly into fabric to support:

Continuous health monitoring

Personalized insights and interventions

Lifestyle-aligned use across work, fitness, and rest

The system combines smart textiles, embedded sensors, and AI-driven insights to move from passive tracking to proactive health support bridging the gap between data and action.

Synthesis & Sense-Making

Key Product Pillars

All-in-one seamless solution that feels like clothing, not technology

Smart fabric technology with temperature control and posture support

Integrated health monitoring across vitals, movement, and patterns

Designed for everyday wear, not clinical use

Personalized coaching for nutrition, recovery, and hormonal balance

Product Segments

ARKA was designed as a modular ecosystem, adapting to different needs:

ARKA Vital

Smart clothing for intimate health, providing discreet monitoring and personalized support.

Integrated Hormone & Fertility tracking

Nutrition tracking

Menstrual cycle tracking

TENS integrated

Targeted Heat Therapy

ARKA Perform

Performance-driven apparel that supports injury prevention, recovery, and physical optimization.

Precision Muscle Tracking

Haptic Feedback for Form Correction

Advanced Biometric Monitoring

Immediate Injury Alerts & First-Aid Solutions

Rugged, Athlete-Friendly Design

ARKA Lifestyle

Everyday smart wear designed for passive wellness monitoring and daily comfort.

Seamless Health & Activity Monitoring

Seamless Wireless Charging

User-Friendly Companion App

Comfortable & Durable, Fashion-Forward Designs

Cloud-Enabled AI Personalization

Visual & Narrative Design

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

The Pitch

The pitch deck presents ARKA as a focused startup narrative, condensing the problem, solution, and opportunity into a clear five-minute pitch that balances design vision with feasibility.

1 / 17

The Design Brief

The design brief booklet documents the rationale behind ARKA, covering the problem space, user segments, and product vision alongside considerations of feasibility and scale. It serves as a concise guide to how the concept translates from design thinking into a viable product direction.

The Challenge

How might we move health monitoring beyond fragmented data and devices, toward experiences that feel continuous, personal, and effortless?

Despite the rise of wearables, most health trackers rely on user discipline remembering to wear them, sync data, and interpret dashboards. Even then, insights often remain passive, disconnected from real-world action.

The Approach

Instead of designing yet another wearable or app, the approach focused on rethinking the form factor itself. We explored how health technology could live closer to the body embedded into something people already wear while remaining unobtrusive and intuitive.

This led us to question the role of clothing as an interface. Clothing is constant, personal, and already adapted to the body. By treating fabric as both sensor and system, ARKA positions health monitoring as a background experience one that supports users without demanding attention.

Our process combined:

Early problem framing around fragmented health data

Strategic segmentation to ensure relevance across different lifestyles

Concept exploration across wearables, medical devices, and apparel

Scenario-based thinking to imagine health support across daily routines

The Solution

ARKA is a smart clothing platform designed to act as a second skin monitoring holistic health while seamlessly fitting into everyday life.

Instead of tracking isolated metrics, ARKA integrates sensors directly into fabric to support:

Continuous health monitoring

Personalized insights and interventions

Lifestyle-aligned use across work, fitness, and rest

The system combines smart textiles, embedded sensors, and AI-driven insights to move from passive tracking to proactive health support bridging the gap between data and action.

Synthesis & Sense-Making

Key Product Pillars

All-in-one seamless solution that feels like clothing, not technology

Integrated health monitoring across vitals, movement, and patterns

Personalized coaching for nutrition, recovery, and hormonal balance

Smart fabric technology with temperature control and posture support

Designed for everyday wear, not clinical use

Product Segments

ARKA was designed as a modular ecosystem, adapting to different needs:

ARKA Vital

Smart clothing for intimate health, providing discreet monitoring and personalized support.

Integrated Hormone & Fertility tracking

Nutrition tracking

Menstrual cycle tracking

TENS integrated

Targeted Heat Therapy

ARKA Perform

Performance-driven apparel that supports injury prevention, recovery, and physical optimization.

Precision Muscle Tracking

Haptic Feedback for Form Correction

Advanced Biometric Monitoring

Immediate Injury Alerts & First-Aid Solutions

Rugged, Athlete-Friendly Design

ARKA Lifestyle

Everyday smart wear designed for passive wellness monitoring and daily comfort.

Seamless Health & Activity Monitoring

Seamless Wireless Charging

User-Friendly Companion App

Comfortable & Durable, Fashion-Forward Designs

Cloud-Enabled AI Personalization

Visual & Narrative Design

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

Tools used:

Figma · Illustrator · Photoshop · Adobe Firefly

To communicate a future-facing yet human vision, the final pitch assets leaned into a retro-futuristic visual language, blending bold contrasts, soft forms, and layered data cues. The goal was to make advanced technology feel approachable presented as part of the body rather than external hardware.

Under tight timelines, the team iterated rapidly moving through multiple drafts to prioritize clarity and coherence over perfection. The final deliverables included a poster, pitch deck, and information booklet outlining the concept, feasibility, and market potential.

The Pitch

The pitch deck presents ARKA as a focused startup narrative, condensing the problem, solution, and opportunity into a clear five-minute pitch that balances design vision with feasibility.

1 / 17

The Design Brief

The design brief booklet documents the rationale behind ARKA, covering the problem space, user segments, and product vision alongside considerations of feasibility and scale. It serves as a concise guide to how the concept translates from design thinking into a viable product direction.

Learnings

Focus beats breadth. Covering multiple use cases diluted clarity; a single, well-framed application would have made the idea more compelling within a five-minute pitch.

Every pitch needs a clear ask. Articulating what support is needed funding, mentorship, or validation is as important as explaining the idea itself.

Constraints shape communication. Time limits reinforced the importance of simplifying the narrative and prioritizing what truly matters.

Outcome aside, the learning mattered. The experience strengthened future pitching by sharpening focus, intent, and storytelling.

Learnings

Focus beats breadth. Covering multiple use cases diluted clarity; a single, well-framed application would have made the idea more compelling within a five-minute pitch.

Every pitch needs a clear ask. Articulating what support is needed funding, mentorship, or validation is as important as explaining the idea itself.

Constraints shape communication. Time limits reinforced the importance of simplifying the narrative and prioritizing what truly matters.

Outcome aside, the learning mattered. The experience strengthened future pitching by sharpening focus, intent, and storytelling.

Learnings

Focus beats breadth. Covering multiple use cases diluted clarity; a single, well-framed application would have made the idea more compelling within a five-minute pitch.

Every pitch needs a clear ask. Articulating what support is needed funding, mentorship, or validation is as important as explaining the idea itself.

Constraints shape communication. Time limits reinforced the importance of simplifying the narrative and prioritizing what truly matters.

Outcome aside, the learning mattered. The experience strengthened future pitching by sharpening focus, intent, and storytelling.

Learnings

Focus beats breadth. Covering multiple use cases diluted clarity; a single, well-framed application would have made the idea more compelling within a five-minute pitch.

Every pitch needs a clear ask. Articulating what support is needed funding, mentorship, or validation is as important as explaining the idea itself.

Constraints shape communication. Time limits reinforced the importance of simplifying the narrative and prioritizing what truly matters.

Outcome aside, the learning mattered. The experience strengthened future pitching by sharpening focus, intent, and storytelling.