I believe good services are like salt: essential yet invisible.

I’m a Service Designer and UX strategist who helps organizations make complex systems especially in health and finance feel simple, human, and future-ready. With a background in architecture and over five years of experience in UX design, I approach every challenge with a balance of structure, empathy, and storytelling.

I’m driven by the idea that design should solve real problems, not just surface symptoms. My work blends research, facilitation, and the meaningful use of AI to uncover insights, align decisions, and design experiences that create long-term value.

Before moving to the U.S., I worked on large-scale digital transformations that impacted millions of people across financial and healthcare ecosystems. Today, I continue to explore how technology and human-centered design can coexist to create measurable, positive change.